Wednesday Island
For the launch of Wednesday Season Two, Netflix hosted the biggest event in Australian TV history - a one of a kind, immersive experience that involved a complete takeover of Cockatoo Island for a thousand die-hard fans.
Our job was to bring this event to life on socials and make it unmissable - globally.
We did this in three stages over the week long campaign:
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Global Livestream
We hosted a Netflix global livestream across Instagram and TikTok, broadcasting the moment that Gwendoline Christie appeared in front of a shocked audience of passionate fans, media and influencers to reveal her dramatic return in Season 2.
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Dedicated Social Shoot
We held a dedicated social shoot with the core cast members to create 20+ original assets tailored for Australian and APAC markets.
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Live Content Creation
During the event, we captured, edited and posted 20+ pieces of both planned and reactive content. This resulted in Wednesday Island being completely unmissable on social feeds around Australia and globally.
Remit
Social Content Agency
My Responsibilities
- Social concept development
- Creative oversight
- Production and post-production lead
34+
Unique Content Concepts
63M
Impressions
4.35%
Engagement Rate